Every brand needs a vision.
Ours begins with a simple question:
What good is growth if it doesn’t extend beyond us?
Netra, meaning guiding light, is one of the most defining parts of Swani’s identity. It’s built on three simple truths:
Kirat Karo. Vand Chhako. Seva Karo. (Work with integrity. Share what you earn. Serve where it matters.)
Sikh values, yes - but also universal ones.
And they live in everything we do; if we’ve been given the ability to build something strong,
we must use it to support others in every way we can, no matter how small the act may seem.
It’s not just about doing business well.
It’s about doing life right.
To build something that makes room for others to learn, to earn, to live life with dignity, and to stand on firmer ground.
Because when a livelihood is uplifted, it’s never just one person who moves forward.
A family breathes easier.
A child stays in school.
A farmer grows with freedom, not debt.
And a community finds its footing, not through dependence, but through opportunity.
That’s the kind of growth we want to stand for.
That’s the light we choose to follow.
Our farmers are more than suppliers —
they’re the foundation we stand on. Not behind us, but beside us, as partners in every step forward.
Through fair trade partnerships, continuous training, and personal support, we help create conditions where farmers can grow with dignity and security.
We work closely with them to:
Farming is a craft of courage, often unseen and uncelebrated!
Through our Kisan Samman Sammelan, we honour the tireless spirit of our farmers, recognizing their role not just as cultivators, but as climate stewards, knowledge keepers, and frontline changemakers.
Giving every child the chance to belong to a better future.
Education can open a door, but only if the door is there to begin with.
No child should have to learn without clean water, safe sanitation, or a screen that connects them to the world.
Because when children are given even a glimpse beyond their everyday,
they begin to imagine what’s possible and believe they belong in that possibility.
Because no child should be denied a future for lack of what should be basic.
Until access is universal, we’ll keep showing up where it isn’t.
Building better systems, for the ones who build them.
Through Netra, we commit to ethical, equitable labour practices across our ecosystem. Our approach includes
Because true progress doesn’t come from systems alone, it comes from how well those systems serve the people within them.