• Across our farming network, we have transitioned from conventional flood irrigation to micro-irrigation techniques such as drip and sprinkler systems. These technologies now cover hundreds of hectares, significantly reducing water loss and improving irrigation efficiency by more than 40%.
• To overcome the challenges of seasonal variability, we’ve helped farmers develop dedicated farm ponds that harvest and store rainwater for reuse during the most critical stages of crop growth. This reduces dependence on groundwater and ensures a steady water supply during dry spells. In Madhya Pradesh alone, over 350 hectares of coriander cultivation is now sustained through this rainwater harvesting system.
• Our factories and processing units also reflect this mindset. Auto-sensor taps have been installed in washing and sanitation areas to prevent wastage and promote efficient resource use even off the field.

But technology alone isn’t enough. We work closely with farming communities to shift traditional irrigation habits through training and demonstration. Farmers are guided on water budgeting, crop-water mapping, and the long-term economic benefits of efficient water use, helping them see water as the long-term asset it truly is!