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As the sixth-generation custodian of a legacy spanning seven generations, he has over 50 years of unparalleled expertise in the spice industry, blending innovative execution with a deep understanding of market trends.

Under his leadership, Swani Spice has evolved into a trusted and reliable global brand. He is also the visionary behind the widely recognized 'Market Report,' a regular feature on www.swanispice.com that has become a go-to resource for industry insights.

Throughout his career, he has contributed significantly to the industry, serving two consecutive terms (1980–1990) on the Spice Board during Shri Nand Kumar’s tenure and later as Chairman of the Indian Spice and Foodstuff Exporters Association (ISFEA) from 2008 to 2011.

In 2022, his legacy was further celebrated when he received the prestigious 'Legend of Spice Trade' award from the Federation of Indian Spice Stakeholders."

An alumnus of Harvard Business School with a background in Industrial Engineering and Management, Harjiv combines technical mastery with an unyielding drive for technological advancement. His success in orchestrating innovative global projects, including plant design and process automation, has been central to establishing Swani Spice as a trailblazer in the processing industry.

Harjiv’s forward-thinking approach has been instrumental in evolving Swani Spice from a family-managed enterprise into a professionally governed organization. Recognizing the demands of an ever-changing market, he has implemented robust processes and integrated multiple operations seamlessly, ensuring efficiency at every step. His focus on innovation extends to safeguarding the essence of spices, particularly in enhancing flavour and colour retention, reaffirming the company’s commitment to quality and authenticity.

Guided by an ethos of excellence, Harjiv fosters a culture of ambition and purpose within the leadership team, encouraging them to lead Swani Spice toward groundbreaking achievements while making a significant impact on the industry.

Beyond his contributions to Swani Spice, Harjiv plays a prominent role in shaping the broader business and spice sectors. He serves as the Co-Chair of the Industry and Trade Committee at the Indian Merchants Chamber and is a member of the Technical Advisory Group for Project Sampoorna at the Global Centre for the Development of the Whole Child (GC-DWC), University of Notre Dame. Additionally, he is a board member of the Indian Spice and Foodstuff Exporters Association and an active committee member of the World Spice Congress.

Harjiv’s relentless drive for innovation, sustainability, and global impact ensures that Swani Spice continues to lead and redefine the standards of excellence in the spice industry.

Parneet, an alumnus of Harvard Business School’s prestigious Owner/President Management Program, holds an MBA in International Business and Marketing from Sydney. With a strong academic foundation and extensive industry expertise, he seamlessly manages client relationships across domestic and international markets, fostering innovation and building lasting business partnerships.

In 2005, Parneet spearheaded groundbreaking backward integration initiatives by collaborating with farmers to introduce organic farming practices. This forward-thinking approach not only bolstered sustainability but also bridged the gap between producers and consumers.

As a thought leader in the spice industry, Parneet has been invited to speak at prominent trade events, beginning with the World Spice Congress in 2008. His presentations, grounded in data collected directly from farmers, delivered insights that challenged industry norms and reshaped perspectives. Recognizing the need to bridge advanced laboratory research with agricultural practices, he has dedicated himself to closing this gap through sustainable farming innovations and advanced technologies.

Under his leadership, over 12,500 metric tons of sustainably cultivated spices have been certified by the Rainforest Alliance for Sustainable Agriculture - an achievement that made Swani the first in the country to receive this certification in 2015. Guided by his refined palate and passion for sourcing, Parneet leads the company’s Research & Development (R&D) and New Product Development (NPD) divisions, ensuring the delivery of exceptional quality and innovative solutions.

Parneet also conceptualized and developed Agreeta Solutions, an in-house farming and traceability app. By promoting farm-to-fork transparency and sustainability, the platform empowers consumers to trace the origins and processing of their food, reinforcing accountability and trust in the supply chain.

Through his diverse initiatives and achievements, Parneet continues to push the boundaries of what is possible in the spice industry while remaining steadfast in his commitment to sustainability and innovation.